On average, according to Bond, Game Pass subscribers spend 20% more time playing games, play 30% more games, play 40% more genres and, crucially, spend about 20% more on gaming overall. In gaming it’s the opposite: there are items that you can buy in the game, there are extensions you can buy, there’s a next franchise you can purchase, there are other genres that you can leap to.” “When you subscribe to a channel that enables you to watch a video, like Netflix,” she says, “that’s kind of the end of the monetization cycle that you have with that piece of content. Over on the Xbox Game Pass Reddit page, the number one comment on a post relaying the news, which is to say the comment with the most votes up, says "expected but still sad, especially since in my humble opinion the quality of the service got worse." Not only do the metric ton of votes up the comment got signal many agree with this sentiment, but many of the other comments echo the sentiment as well.For Microsoft’s Sarah Bond, one of the major differentiators between Game Pass and the subscription services that have come to dominate the video and music industries is that it remains joined at the hip to the Xbox Live retail store, and so the relationship between playing on subscription and buying games is fluid in a way that isn’t replicated for those other services. While inflation and other various economic factors ensured this was inevitable, some Game Pass subscribers can't help but notice this come right as, in their opinion, the quality of the subscription service has dipped. However, some subscribers have been less understanding. The combination of the minuscule increase and the fact that this is the first increase so far was enough to keep most Xbox Game Pass subscribers pacified. Microsoft shared this news earlier this week, noting the standard version is increasing from $9.99 a month to $10.99 a month, while the Ultimate tier will increase from $14.99 a month to $16.99 a month. It's the first time since its inception Xbox Game Pass will increase in price. Xbox Game Pass and Xbox Game Pass Ultimate are both seeing price increases on July 6.
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